Yet Another Article on the Importance of Content

Submitted by Jean E. Gazis on Tue, 2010-01-19 17:46.

This week's Chief Marketer piece on the lessons social media marketers can learn from email marketers leads off with, you guessed it, a plug for compelling content. "Regardless of the channel—e-mail, social media, print, television, radio – there will always be one indisputable truth: content is king." And how did I find this piece of relevant content I'm now sharing with you? In an email newsletter, of course — which just proves the point that strong and relevant content can get you noticed and take you places.