Jean E. Gazis's blog

What Not to Do on an E-Commerce Site

Submitted by Jean E. Gazis on Wed, 2009-08-19 09:15.

Search Engine Watch has a nice article on things that are most annoying on online shopping sites. Don't Be That Site.

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A Cute Approach to Basic Info

Submitted by Jean E. Gazis on Mon, 2009-08-03 17:30.

Freelance Switch offers this Buffy the Vampire Slayer Guide to Freelancing. I've never actually followed Buffy myself, but I feel almost as if I have from all the pop-culture references that come my way.

Hold Your NY State Senator Accountable!

Submitted by Jean E. Gazis on Wed, 2009-07-01 07:47.

Here's what the NY State Legislature has brought us:

  • Candidates who run unopposed...
  • Late budgets year after year...
  • Shortchanging NYC's public schools...
  • Meddling in New York City government...
  • The current deadlock...

Whether they contributed to this mess or just let it happen on their watch, they aren't doing their job. Let's send a message to politicians everywhere: politics as usual will end your career. Pledge not to vote for any candidate who was a NY State Senator in June 2009, for any future office, ever again.

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I Wish Every Company I Do Business With Would Read This!

Submitted by Jean E. Gazis on Tue, 2009-06-30 09:44.

I couldn't agree more with this article in Chief Marketer on How to Earn Customer Loyalty. It's the kind of thing we all know, but can stand to be reminded of now and then.

Now that I think of it, isn't it astonishing how much bad customer service exists out there, considering that all of the people involved must certainly also be customers themselves in other contexts?

What I've Been Up to Lately

Submitted by Jean E. Gazis on Wed, 2009-06-03 13:26.

Event Horizons Plaxo Card
I've been working on promotions for Event Horizons, an Internet Week event hosted by Box of Rain (aka my other half) that happens tomorrow at Webster Hall. My role was to do a slew of website updates (including pulling together content such as speaker bios that were needed, setting up a webcast player, and just tweaking things in general), do some promotion such as online event listings, write a press release, and create this postcard graphic for an email blast.

I'm psyched to try out some of the new stuff that the conference speakers & panelists are developing, especially Zeitbyte and Mobify.

500 Quotations

Submitted by Jean E. Gazis on Mon, 2009-05-11 08:36.

As of now, there are 500 quotations in my "Quote of the Day" compilation. Woo-hoo! They are an assortment of wise and funny words related to writing, marketing, websites, and life in general. I hope you enjoy them.

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See My Photos on

Submitted by Jean E. Gazis on Wed, 2009-04-29 10:20.

I just realized that there are actually two of my photos in the featured member photo on, which is part of The Nature Conservancy's website. One is of my son on the beach at Coney Island (which generated one of the nicest comments I've ever seen!), and the other of my husband and another dad walking at Clarence Fahnestock State Park. They were promoting a theme of "Spring Outdoors," so I submitted a few shots of nature with actual people in them. Mine are the 4th and 5th images if you scroll down.

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Proofreading Inaction

Submitted by Jean E. Gazis on Mon, 2009-04-20 13:09.

I spotted this blog item today, on what I suppose is a competitive site, but it's either link the competition or plagiarize, so link it is:

"Stay Home, Make Money
"They might be staying home but they are not making money.

"No one is Learning More.
"No one is getting the Free Report.
"No one is taking the Final Step.

"None of the links actually work.

"Here is a prime example of no proofreading in action."

'Nuff said!

Learning from Mistakes

Submitted by Jean E. Gazis on Mon, 2009-03-02 11:00.

Ideally, OTHER peoples' mistakes. Here's a great bit of marketing advice for web developers on applying lessons learned from the things your users do wrong to improve your site on Gaspedal's "Damn, I Wish I'd Thought of That!. This is also a very good email newsletter - you can sign up on the blog.

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Thoughts on Language & Design

Submitted by Jean E. Gazis on Tue, 2009-02-24 13:08.

It's always cool to see something linking two of my favorite topics! I found this blog post on The Language We Use via Drupal guy Michael Angeles's user experience blog. It's a discussion of how the words employed can shape thinking without the speaker being aware of it.

Excerpt: "what can be dangerous about design patterns is that some patterns get TOO ingrained in our minds. They become the only way we can even conceive doing X,Y,Z, and we freeze our creativity."

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