Jean E. Gazis's blog

Good Article: 10 Harsh Truths About Corporate websites

Submitted by Jean E. Gazis on Wed, 2009-02-11 15:31.

I got this link from a Facebook friend, and it's well worth a look for anyone interested in building better websites. 10 Harsh Truths About Corporate Websites by Paul Boag.

Here's a great quote: "if you build a website for everyone, it will appeal to no one." There are is also some great stuff on content management systems and social networking.

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Good Question by Maira Kalman

Submitted by Jean E. Gazis on Fri, 2009-01-30 14:24.

Here's a link to Maira Kalman's NY Times blog: The Pursuit of Happiness"

Friday Fun Fact

Submitted by Jean E. Gazis on Fri, 2009-01-09 09:45.

There are two words in the English language that have all five vowels in order: abstemious and facetious.

Are there really only two? This feels like a challenge to think of another!

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Good Advice on Building a Business

Submitted by Jean E. Gazis on Tue, 2008-11-18 13:46.

I've been using FreshBooks for invoicing and tracking payments. It's a very easy to use online service, of which there are many, but they also have some nice newsletter and blog items that I enjoy - a "we know our customers because we are like our customers" mentality.

This article: 7 Ways I've Almost Killed Freshbooks makes some good points about building a startup. I especially like this quote: "Doubt is born out of fatigue and loneliness, and there is a lot of both when you are running a start up. Hang in there and keep your feet moving - there’s still a lot of time for you to change the world."

WikiHow on How to Convince Someone to Vote

Submitted by Jean E. Gazis on Sat, 2008-10-04 13:01.

If people who say that their vote doesn't matter drive you as crazy as they do me, here's a timely WikiHow page on How to Convince Someone to Vote with some excellent suggestions.

Just one more vote per precinct in Florida in 2000 could have made the difference. If that's really true, wow!

Now, go VOTE. It matters.

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"Content Has Never Been More Important"

Submitted by Jean E. Gazis on Thu, 2008-08-28 11:05.

I came across this interesting article in Chief Marketer's "Marketing ROI" e-newsletter. The gist of it is that the current trend in marketing is towards analytics, which are of course very important, but not meaningful unless balanced with compelling content.

"Customers see only the creative elements of marketing, the content, and they expect it to be good... Ultimately, human beings react to content.

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The More Things Change...

Submitted by Jean E. Gazis on Mon, 2008-06-30 21:19.

One of the last pieces of sales collateral I wrote when I worked for Ziff-Davis Central Ad Sales almost ten years ago (!) was about the need for continuous advertising and marketing during slow business periods, headlined Slow Times Call for Fast Action.

Fast forward to the current downturn, and – what do you know? – the very same advice turns up in The Entrepreneurial Mind blog on my Google Reader, linking to a newspaper article titled Don't ease up on marketing in these slow economic times.

I said: "Coasting is no way to win a race. During a period of slow sales, one of the first things you may be tempted to do is cut costs by reducing your advertising budget. It may seem like an obvious move, but it’s the wrong move... you can’t get something by doing nothing. When times are good, advertising is important. And when they’re not so good, it’s essential. A strong marketing program — selling to new customers, expanding into new markets, increasing ad spending — will solidify your customer base, take business away from less aggressive competitors, and position your business for future growth."

He says: "One of the expenses that entrepreneurs are tempted to cut back on is marketing. However, a weak economy is not the time to cut back on communicating with your existing and potential customers... With customers cutting back on their spending, small business owners must fight even more aggressively to maintain their revenues. That is why marketing and advertising become more important than ever."

I still think that was one of my best pieces. It's nice to see that it's as true as ever.

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Nice Post on How "Free" Time Pays Off

Submitted by Jean E. Gazis on Tue, 2008-02-26 23:11.

I liked this piece by a customer of mine (I did the initial blog setup) on why scheduling some quiet time for yourself gives tangible results by fostering creativity.

Read it at Ducks in a Flow, Alers Consulting's business blog.

Urban Organic Site Is Live

Submitted by Jean E. Gazis on Mon, 2007-12-10 12:46.

The new, improved Urban Organic website launched over the weekend (December 8-9). I built the site in Drupal, based on the "Golden Hour" theme, using some gorgeous fruit and vegetable images from freedigitalphotos.net. I think it looks nice - I hope you agree.

Using Drupal will enable the Urban Organic staff to update the site more easily and quickly than their old static HTML site, as well as provide the option to add more features later.

And by the way, it's good quality produce!

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This Is Fascinating!

Submitted by Jean E. Gazis on Wed, 2007-11-07 23:45.

This was filler text on a web design page I was looking at. Isn't it cool?

"Li Europan lingues es membres del sam familie. Lor separat existentie es un myth. Por scientie, musica, sport etc., li tot Europa usa li sam vocabularium. Li lingues differe solmen in li grammatica, li pronunciation e li plu commun vocabules. Omnicos directe al desirabilitá de un nov lingua franca: on refusa continuar payar custosi traductores. It solmen va esser necessi far uniform grammatica, pronunciation e plu commun paroles.