Jean Gazis Copywriting & Content Strategy

Before creating your brand's Facebook page or sending the company's first tweet, understand what your strategy is going to be. What information are you going to provide? Where is the content going to come from? Can you leverage promotions and offers from other channels such as e-mail? Driving your customers to social networks without a plan for engaging them will most likely lead to disappointment, so make sure you have a plan for publishing valuable content regularly.