B2B Copywriting

I've been writing marketing materials for professional and business audiences since the mid-1980s - that's over 20 years (ouch!) of B2B copywriting experience. I've written just about anything you can think of:

  • Corporate Communications:
    Newsletters, websites, recruitment ads & brochures, training materials, internal memos, internal emails, presentations, blog posts, technical how-tos, business plans, and more
  • Sales Collateral:
    Sales letters, sell sheets, fact sheets, media kits, talking points, presentations, business cards, motivational items, proposals, client testimonials, case studies, and more
  • Direct Marketing:
    Mailers, brochures, cover letters, envelopes, order forms, postcards, forced free trials, business reply cards, broadcast faxes, email blasts, and more
  • Advertising & Marketing:
    Print ads, web ads, directory listings, product brochures, category sell sheets, value-added merchandising concepts
  • Event Promotion:
    Direct mail, postcards, invitations, print ads, email blasts, exhibit booths, signs, web pages, and more)

I've written for a wide range of audiences: advertisers, small business owners, physicians, financial executives, IT professionals, salespeople, entrepreneurs, parents, teachers, librarians, chemical & environmental engineers, bankers, investors, publishers - and more.

... and I can do it for you, too. Contact me to start communicating.


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