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Published on Jean Gazis Copywriting & Content Strategy (http://d5.jeangazis.com)

When You Don't Need a Usability Expert - and When You Do

By jgazis
Created 2009-12-21 10:31

Usability expert Jakob Nielsen's Alertbox newsletter is always worth reading, and this issue his discussion of when an expert is needed and when an amateur will do [1] is spot on. The article compares usability to cooking as things that are worth doing and learning for everyone, without lessening the value of professional expertise when you need it. I think the analogy works for a lot of other kinds of work, too.


Source URL:
http://d5.jeangazis.com/blog/12-21-09