Published on Jean Gazis Copywriting & Content Strategy (http://d5.jeangazis.com)

Email Marketing Best Practices

By jgazis
Created 2011-02-04 13:07

I've been trying to mow down the profusion of weeds that is my inbox, and - as previously noted [0] - it's surprising how non-user-friendly some sites make it to unsubscribe. Shop It To Me [1], on the other hand, absolutely nails it. The email opt-out button takes you right to this subscription management page Shop It To Me opt out page where the first option is to temporarily suspend their weekly email bulletin for a few weeks or months. It's like a vacation responder in reverse.

Every email marketer should be doing this!

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