Overview

Outstanding writer and articulate speaker whose professional experience is reflected in all communications. Thrives on continuous learning, quickly masters new products, processes, and markets. Able to produce superior work while meeting tight deadlines.

Professional Accomplishments

Content Development & Writing

• Developed RFPs, requirements briefs, content audits, user guides, and site maps for corporate and nonprofit organizations
• Planned, created, obtained, and managed content for 20+ websites, managed design, supported users, monitored analytics
• Created 7 content sections for new corporate website on tight launch schedule
• Migrated established websites from static HTML to Drupal CMS, customized design themes, trained users
• Created logos, icons, corporate identity materials, and organizational style guides
• Obtained client testimonials used throughout print, online, and event marketing efforts
• Wrote and produced 30+ media kits in print and electronic media
• Executed new enterprise software product brochure in just 10 working days from inception to delivery of printed material
• Interviewed stakeholders, created corporate profiles, wrote executive bios, edited executives’ articles for publication
• In charge of extensive sales letter library; produced 58 new documents in 3 days for new sales initiative
• Developed innovative "modular" brochure concept to effectively engage 4 distinct audiences
• Wrote and produced print and electronic newsletters for 5 organizations

Marketing & Advertising

• Revamped direct marketing programs to improve timing, impact, and quality at lower cost
• Increased conference registrations, exhibits, and ad sales via direct mail, email, and web promotion
• Coordinated on and offline marketing and advertising campaigns to meet brand goals
• Doubled sales of medical publication product line to over $1,000,000 per year
• Developed direct mail, forced free trials, email and fax broadcasts, sales letters, fact sheets, print and online ads, PR, trade show exhibits, websites, posters, presentations, print and email newsletters, telephone talking points, catalog
• Worked with IT to migrate sales resource database to new platform, wrote documentation, trained and supported users
• Generated merchandising proposals worth nearly $2 million in advertising sales
• Created accurate budgets and marketing plans, improved marketing metrics, surpassed personal and departmental goals
• Hired, trained, and supervised staff, freelancers, vendors, and service providers

Employment History

2/92–Present   Consulting/Freelance—See Client List
8/05–2/09         Marketing Manager/Copy Director, Taproot Foundation (3 pro bono projects)
6/03–3/04         Marketing Manager, Royal Media Group
11/00–9/02       Marketing Communications Specialist, Caminus Corporation
8/99–7/00         Marketing Manager, US News & World Report
1/95–10/98       Promotion Manager, Ziff-Davis Central Advertising Sales
11/93–12/94     Marketing Manager, Technical Database Services
6/88–2/92         Marketing Assistant/Manager/Director, Gower Medical Publishing

Consulting, Freelance, & Pro Bono Clients

Park Slope Food Coop, Averweb, Stone & Assoc., T.J. Sacks Assoc., Box of Rain, New Alternatives for Children, Opico, Brooklyn Business Base, Feminist Press, Urban Organic, Binding Together, Steven Katz Psychotherapy, Cub Pack/Scout Troops 187 and 14, WebHostNY, A Networking Event Made in Heaven, PS 261 PTA, Hunki’s Pizza, L&D Computer Consulting, US News & World Report, Doubleday Select,ICCA–NYC Chapter, Gower/Mosby Medical Publishing, Delmar Publishers, Current Science

Education & Professional Development

The Johns Hopkins University

BA in English Literature, minor in French, Dean's List, National Merit Scholar

Continuing Education

Courses in Advertising Copywriting, Fiction Writing, and Copy Editing at NYU, Gotham Writers' Workshop, and MediaBistro

Courses, seminars, workshops, and webinars in Calligraphy, Watercolor, Sculpture, Email Marketing, Search Engine Marketing, Drupal, Social Media Marketing; NYC Drupal Camps

Professional Organizations

NYC Drupal, CSS, and Content Strategy meetups, Freelancers Union

Computer & Technical Skills

Macintosh, Windows, MS Office, Lotus Notes, Outlook, Photoshop, ImageReady, Acrobat, Quark, HTML, CSS, Drupal, Joomla. Knowledge of print production, email and postal requirements, trade show logistics, and social media. Fully equipped home office.

URLs

To see sites I maintain or developed, please use the links under Site Portfolio and Website Development [0] at left.