Published on Jean Gazis Copywriting & Content Strategy (http://d5.jeangazis.com)

Looking Forward from "Credibility 101"

By jgazis
Created 2011-12-16 10:03

There's a lot of buzz around content matters these days, but not always a lot of hard facts. The folks at Content Science [1] are aiming to change this with a study on Content and Credibility. Meanwhile, here's their recap of what we already know:

"Consumer Reports sponsored a study of web credibility in the U.S. nearly 10 years ago. The result was a set of tips that we consider to be 'Credibility 101.'

Ten years is a long time to be working off first principles. The results of the new study from Content Science promise to be interesting indeed.

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