Work

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What I've Been Up to Lately

Submitted by Jean E. Gazis on Wed, 2009-06-03 13:26.

Event Horizons Plaxo Card
I've been working on promotions for Event Horizons, an Internet Week event hosted by Box of Rain (aka my other half) that happens tomorrow at Webster Hall. My role was to do a slew of website updates (including pulling together content such as speaker bios that were needed, setting up a webcast player, and just tweaking things in general), do some promotion such as online event listings, write a press release, and create this postcard graphic for an email blast.

I'm psyched to try out some of the new stuff that the conference speakers & panelists are developing, especially Zeitbyte and Mobify.

Clients

Here are some of the firms and organizations with which I've worked:

Clients

  • Pratt Institute
  • Gourmet Music Productions
  • Legends Entertainment Group
  • Better Indeed
  • Urban Organic
  • Box of Rain LLC
  • Business Base Network
  • Steven Katz Solutions-Oriented Psychotherapy
  • L&D Computer Consulting Corp.
  • WebHostNY LLC
  • Hunki's Pizza
  • Brooklyn Business Base
  • Doubleday Select
  • Registered@
  • Gower/Mosby Medical Publishing
  • Current Science

Volunteer

  • Prospect Park Zoo
  • New Alternatives for Children (through Taproot Foundation)
  • Cub Pack/Scout Troop 187, Brooklyn
  • The Feminist Press at CUNY (through Taproot Foundation)
  • Kids Play Tunes
  • Cub Pack/Scout Troop 14, Brooklyn
  • Binding Together, Inc. (through Taproot Foundation)
  • A Networking Event Made in Heaven
  • PS 261 PTA
  • Independent Computer Consultants Association—NYC Chapter
  • Empire Kerry Blue Terrier Club

Employers

  • Legal Momentum
  • Royal Media Group
  • Caminus LLC
  • US News & World Report
  • Ziff-Davis
  • Technical Database Services
  • Delmar Publishers
  • Gower Medical Publishing
  • John Wiley & Sons
  • Prentice-Hall Media
  • Kelly Services
  • The Johns Hopkins University Press
  • The Reader's Digest Association
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Urban Organic Site Is Live

Submitted by Jean E. Gazis on Mon, 2007-12-10 12:46.

The new, improved Urban Organic website launched over the weekend (December 8-9). I built the site in Drupal, based on the "Golden Hour" theme, using some gorgeous fruit and vegetable images from freedigitalphotos.net. I think it looks nice - I hope you agree.

Using Drupal will enable the Urban Organic staff to update the site more easily and quickly than their old static HTML site, as well as provide the option to add more features later.

And by the way, it's good quality produce!

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Current Resume

Overview

Outstanding writer and articulate speaker who develops, maintains, and manages effective content and communications strategies. Thrives on continuous learning, quickly masters new information, flexible in changing business environments. Produces superior work while meeting tight deadlines.

Professional Accomplishments

Content Development & Writing

  • Developed RFPs, requirements briefs, content audits, user guides, and site maps for corporate and nonprofit organizations
  • Planned, created, obtained, and managed content for 20+ websites, managed design, supported users, monitored analytics
  • Created 7 content sections for new corporate website on tight launch schedule
  • Migrated established websites from static HTML to Drupal CMS, customized design themes, trained users
  • Created logos, icons, corporate identity materials, and organizational style guides
  • Obtained client testimonials used throughout print, online, and event marketing efforts
  • Wrote and produced 30+ media kits and annual reports in print and electronic media
  • Executed new enterprise software product brochure in just 10 working days from inception to delivery of printed material
  • Interviewed stakeholders, created corporate profiles, wrote executive bios, edited executives’ articles for publication
  • In charge of extensive sales letter library; produced 58 new documents in 3 days for new sales initiative
  • Developed innovative "modular" brochure concept to effectively engage 4 distinct audiences
  • Wrote and produced print and electronic newsletters for 5 organizations

Marketing & Advertising

  • Revamped direct marketing programs to improve timing, impact, and quality at lower cost
  • Increased conference registrations, exhibits, and ad sales via direct mail, email, and web promotion
  • Coordinated on and offline marketing and advertising campaigns to meet brand goals
  • Doubled sales of medical publication product line to over $1,000,000 per year
  • Developed direct mail, forced free trials, email and fax broadcasts, sales letters, fact sheets, print and online ads, PR, trade show exhibits, websites, posters, presentations, print and email newsletters, telephone talking points, catalog
  • Worked with IT to migrate sales resource database to new platform, wrote documentation, trained and supported users
  • Generated merchandising proposals worth nearly $2 million in advertising sales
  • Created accurate budgets and marketing plans, improved marketing metrics, surpassed personal and departmental goals
  • Hired, trained, and supervised staff, freelancers, vendors, and service providers


Employment History

9/13–Present   Communications Associate, Legal Momentum
2/92–Present   Consulting/Freelance—See Client List
8/05–2/09         Marketing Manager/Copy Director, Taproot Foundation (3 pro bono projects)
6/03–3/04         Marketing Manager, Royal Media Group
11/00–9/02       Marketing Communications Specialist, Caminus Corporation
8/99–7/00         Marketing Manager, US News & World Report
1/95–10/98       Promotion Manager, Ziff-Davis Central Advertising Sales
11/93–12/94     Marketing Manager, Technical Database Services
6/88–2/92         Marketing Assistant/Manager/Director, Gower Medical Publishing


Consulting, Freelance, & Pro Bono Clients

Pratt Institute, Park Slope Food Coop, Averweb, Stone & Assoc., T.J. Sacks Assoc., Box of Rain, New Alternatives for Children, Opico, Brooklyn Business Base, Feminist Press, Urban Organic, Binding Together, Steven Katz Psychotherapy, Cub Pack/Scout Troops 187 and 14, WebHostNY, A Networking Event Made in Heaven, PS 261 PTA, Hunki’s Pizza, L&D Computer Consulting, US News & World Report, Doubleday Select,ICCA–NYC Chapter, Gower/Mosby Medical Publishing, Delmar Publishers, Current Science


Education & Professional Development

The Johns Hopkins University

BA in English Literature, minor in French, Dean's List, National Merit Scholar

Continuing Education

Courses in Advertising Copywriting, Fiction Writing, and Copy Editing at NYU, Gotham Writers' Workshop, and MediaBistro

Courses, seminars, workshops, and webinars in Calligraphy, Watercolor, Sculpture, Email Marketing, Search Engine Marketing, Drupal, Social Media Marketing; NYC Drupal Camps

Professional Organizations

NYC Drupal, CSS, and Content Strategy meetups, Freelancers Union


Computer & Technical Skills

Macintosh, Windows, MS Office, Lotus Notes, Outlook, Photoshop, ImageReady, Acrobat, Quark, HTML, CSS, Drupal, Joomla, Wordpress, SquareSpace. Knowledge of print production, email and postal requirements, trade show logistics, and social media. Fully equipped home office.

URLs

To see sites I maintain or developed, please use the links under Site Portfolio and Website Development at left.

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Small Business

I have extensive knowledge working in and marketing to small businesses. Startups and small businesses I have worked with include:

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I Can't Believe How Far I've Come

Submitted by Jean E. Gazis on Thu, 2007-05-03 09:39.

I started my first Drupal site around mid-January (its first archive item is dated 1/15), and now I have about half a dozen sites in the works. Some of them are even fairly complete – not that I couldn't think of future bells and whistles to add. I've learned a lot about Drupal in a pretty short time, and a fair amount of CSS and general web structure stuff as well.

And I've been enjoying it!

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Addendum: someone pointed out that the above sounds as if I just got started in online development, period. While it's true that the only formal computer training I've ever had was two half days of Introduction to Lotus 1-2-3 in the mid-1980s, as you can see from my portfolio, I have a great deal of hands-on experience with all kinds of online and offline applications. I have been involved in corporate web-related work since the early 1990s, including promoting online advertising, developing web pages, and more. I have also been an active member of various online communities since the late '90s. So I should have said, a fair amount of stuff - beyond what I already knew. I tend to think of myself as a generalist who "gets" tech, rather than a techie geek, but as a matter of fact, I've always been the one colleagues come to for help getting things done on computers.

But enough about me. It's really a great strength of Drupal that it is possible to ramp up one's skills so fast - it should be very easy for the end-user of a Drupal site to update the site's content once the structure has been laid down by someone more knowledgeable.

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Website Development Experience

I have extensive experience in website copy and content development, and offer expertise in email copy, website copy, planning and organizing sites, HTML and CSS, hosting considerations, design specifications, proofreading and testing, custom features, content management systems, and user training.

Client Websites

I developed and/or maintain sites for these organizations:

  • Cub Pack & Scout Troop 14

    I converted this site from static HTML to an online community powered by Drupal. Now maintained by others.

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Medical Marketing Experience

I have experience marketing professional information and publications to physicians in the following specialties:

  • Allergy & Immunology
  • Cardiology
  • Dermatology
  • General Surgery
  • Hematology
  • Infectious Diseases
  • Nephrology
  • Neurology
  • Obstetrics & Gynecology
  • Oncology
  • Ophthalmology
  • Orthopedic Surgery
  • Pathology
  • Pediatrics
  • Plastic Surgery
  • Pulmonology
  • Radiology
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    Publishing Industry Experience

    I have extensive knowledge of publishing for professional audiences ranging from physicians, to IT staff, to business executives.

    My past employers and freelance clients include:

  • Royal Media Group
  • US News & World Report
  • Doubleday Select (Bookspan)
  • Ziff-Davis, Inc.
  • Delmar Publishers
  • Gower/Mosby Medical Publishing
  • Current Science
  • Raven Press
  • Gower Medical Publishing (division of J.B. Lippincott)
  • John Wiley & Sons
  • Prentice-Hall Media
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    Industry Knowledge & Experience


    Website Development


    I manage a variety of small business, personal, and non-profit organization websites, including creating all site content. I have also been involved in content development and planning for several large corporate sites. I'm familiar with HTML, CSS, and Drupal.

    Small Business

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