Design

Photography

I have fun with digital photography, mainly of my children, nature, and city scenes. Here are a few of my pictures. Enjoy!


Reeds

Reeds in Promised Land State Park in the Poconos region of Pennsylvania. Used in the Sierra Club's Daily Ray of Hope email for April 28, 2008.



Doorway





Pumpkins in a doorway in Park Slope, Brooklyn.










Gowanus


Gowanus Canal in Brooklyn.











Rose


Late summer rose, Hudson River Park.










See more of my photos on Flickr.









Advertising (Print/Web)




Box of Rain adCelebrate Brooklyn! Program Ad for Business Consulting Firm

Sponsor ad for Celebrate Brooklyn! concert series printed programs and website. Corporate logo, ad concept, copy, and graphic design.


Therapy adCelebrate Brooklyn! Program Ad for Counseling Services

Sponsor ad for Celebrate Brooklyn! concert series printed programs and website. Copy adapted from yellow pages ad, design, typography, layout.



Concert Program Ad for Technology Consulting Firm

Sponsor ad in programs and on website for Celebrate Brooklyn! concert series. Concept, copywriting, and graphic design.


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Business Cards Rant

Submitted by jgazis on Tue, 2008-04-01 17:13.

I've been scanning business cards collected from various networking events to get the contact info into a database. I can see why someone might want a two-sided card to put a nice big logo or tagline on the back. But why, why, WHY would anyone design the card so that the actual business name and URL – or worse, their name and title – don't also appear on the front of the card at all? That is just stupid, people!

Effective Marketing Rule #1: Put all the information people want where they can get it easily!

Design Direction

I've been working with graphic designers on virtually every type of marketing piece since the late 1980s. I've hired, managed, and directed designers to create trade show exhibits, event invitations, direct mail, motivational posters, product and service brochures, print and online advertising, recruitment materials, corporate identity, newsletters, and more.

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Web Design Tidbits

"To turn visitors into users your homepage needs to make them feel the way they will feel when they use your service - happy, satisfied, excited." - Andy Rutledge

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