Jean Gazis Copywriting & Content Strategy

I've let my public radio membership lapse but I will rejoin one of these days. Meanwhile I sent in a website suggestion, and I think they're going to use it:

I've been scanning business cards collected from various networking events to get the contact info into a database. I can see why someone might want a two-sided card to put a nice big logo or tagline on the back. But why, why, WHY would anyone design the card so that the actual business name and URL – or worse, their name and title – don't also appear on the front of the card at all? That is just stupid, people!

Effective Marketing Rule #1: Put all the information people want where they can get it easily!

American Demographics Always fascinating.

DMA Guidelines Quick Reference page

Newsletter Biz: the Newsletter on Newsletters

Survey Monkey Do-it-yourself market research.

Constant Contact Online email newsletter management service.

This is from the Chief Marketer newsletter/website, and has several good suggestions for small business PR.

"The public relations profession has long based its rationale for being on delivering 'credibility' to clients via positive media coverage. This has traditionally meant coverage in the business and trade press, news and personality magazines, programs, etc. But in our digital age all this scatter-shot media exposure has been distilled to a single word 'Google' both verb and noun, which has emerged as one's most important credibility quotient.

I just got this in an email newsletter:

"Members-Only Special Offer: Get a Free Sierra Trading Post Catalog - Click Here"

Now there's a once-in-a-lifetime opportunity, NOT! Is there anyone who doesn't get that thing, frequently, unsolicited, in their junk mail?

In more useful content, the newsletter provided a link to Hiking New York City.

"To turn visitors into users your homepage needs to make them feel the way they will feel when they use your service - happy, satisfied, excited." - Andy Rutledge