Services

warning: Creating default object from empty value in /usr/local/drupal/drupal5-condor/modules/taxonomy/taxonomy.module on line 1388.

Photography

I have fun with digital photography, mainly of my children, nature, and city scenes. Here are a few of my pictures. Enjoy!


Reeds

Reeds in Promised Land State Park in the Poconos region of Pennsylvania. Used in the Sierra Club's Daily Ray of Hope email for April 28, 2008.




Doorway





Pumpkins in a doorway in Park Slope, Brooklyn. Used in the Sierra Club's Daily Ray of Hope email for December 3, 2008.




Gowanus






Gowanus Canal in Brooklyn.







Rose





Late summer rose, Hudson River Park.





The Big Croc





Tourists looking at a big crocodile, Mara River, Kenya, August 2001.



Rainbow over Celebrate Brooklyn






Rainbow over Celebrate Brooklyn, Prospect Park, Summer 2009. Used in the Schmap! Guide to New York City.







See more of my photos on Flickr.





Print Production

I've been supervising the production of printed materials since the late 1980s, during a period of rapid and radical transformation of the printing industry. I can provide all of the following services:

  • Obtaining and evaluating competitive cost estimates
  • Selecting vendors
  • Estimating quantities
  • Developing production schedules
  • Selecting papers, specifying folding, binding, and special techniques
  • Working with printers and lettershops to create materials that meet marketing objectives in the most cost-effective way
( categories: )

Website Development Services

I've been involved in creating corporate websites since the mid-1990s – over ten years. I've planned sites, promoted online advertising, developed site content, and more. I have also been an active member of various online communities since the late '90s. Website services I can provide include the following:

  • Planning
    Evaluation of your existing site, assessment of your goals and needs for your new site, selection of a hosting provider, choice of platform, planning of site structure and navigation, development of RFP.
  • Design
    Evaluation of your design needs, selection and implementation of appropriate design theme or template, selection and direction of a graphic designer and programmers, procurement of cost-effective, high-quality images, HTML, CSS, and cross-browser design and functionality testing.
  • Content
    Website copywriting and copyediting, blog writing, content inventory/content audit, researching appropriate content sources, links, news feeds, and other resources, implementation of content management system, streamlining site navigation, user training, site maintenance and updating.
  • Promotion
    Search engine submission, search engine optimization, links, newsletters, Amazon affiliate program, advertising.
  • Performance
    Additional features such as members-only areas, e-commerce, photo galleries, and usage statistics are available.
  • Choice of Platforms
    Depending on your needs and expectations, I can build your site using template-based HTML, or build a custom site using Drupal, a leading open-source content management system that enables you to easily create, update, publish and manage your site's content.
  • Web Hosting Services
    I work in partnership with WebHostNY, a very affordable and reliable web hosting provider. WebHostNY also offers additional Internet services such as email and e-commerce hosting. I can also work with any other hosting provider you choose.


Learn more about my website development experience.
Visit some of the sites I've developed.

( categories: )

Design Direction

I've been working with graphic designers on virtually every type of marketing piece since the late 1980s. I've hired, managed, and directed designers to create trade show exhibits, event invitations, direct mail, motivational posters, product and service brochures, print and online advertising, recruitment materials, corporate identity, newsletters, and more.

( categories: )

Communications

  • Newsletters: develop content, write articles, acquire images, design & layout, design direction, list management, printing and mailing
  • Websites: develop and organize content, select & implement design themes and templates, write copy, plan navigation, set up and train site users, research external links, supply images, hire & direct web designers, work with hosting providers and technical staff, plan and write blog posts
  • Recruitment: write & produce ads & brochures, develop training materials, give presentations, screen candidates, conduct interviews, hire employees & freelancers, create motivational materials
  • General Communications: memos, emails, presentations, proposals, technical tips & documentation, RFPs, and more
( categories: )

Writing & Editing

I've been writing marketing materials for professional and business audiences since the mid-1980s - that's over 20 years (ouch!) of B2B copywriting experience. In addition, I've written for a wide range of audiences and for traditional and online media. I've written just about anything you can think of:

  • Communications:
    Newsletters, websites, recruitment ads & brochures, training materials, internal memos, emails, presentations, blog posts, technical how-tos, business plans, house style guides, articles, and more
  • Sales Collateral:
( categories: )

Overview of Services

Business-to-Business Copywriting

Website Development

Drupal, Wordpress, and Joomla Training

Marketing Management

Communications

Advertising Promotion

Sales Collateral

Direct Marketing

Art Direction

Copy Editing, Proofreading, and Quality Assurance

Print Production

Knowledge of Tech, Healthcare, Publishing, Small Business, Nonprofit/Fundraising and other fields

( categories: )

Print and Related Media



Box of Rain logo
Corporate Identity for Consulting Firm

Logo concept and creation, website, and business cards.






RMG Exhibit Booth
Trade Show Exhibit for Financial Publisher

Managed entire project: selected vendors, originated concept, wrote copy, researched stock photography, directed designer, and supervised production.





StoreFront brochure
Energy Trading Software Product Brochure

This piece was produced on an unusually tight schedule: 10 business days.

I received the product information on Thursday, 5/31, sent complete, approved copy and design specs to the agency on Tuesday, 6/5, approved the final layout on Friday, 6/8, and the printed brochures were delivered on Wednesday, 6/13.

"Jean—thanks a lot for the lighting-quick turnaround on this!"
—Brian S., Vice President




Caminus Newsletter
Quarterly Newsletter for Energy Software Company

As Managing Editor, researched and wrote articles, commissioned and edited articles by senior management, arranged photography, supervised graphic design and print production.


"The content is very varied and interesting. Our staff will, I am sure, get a lot out of it and it will provide superb marketing collateral. Great job!"—Nigel E., Consultant

"Good Read! I enjoyed reading the latest Caminus newletter - well done!"—Amanda V., Consultant



SS04 brochure
Conference Marketing Brochure for Financial Newsletter Publisher

Concept, copywriting, design supervision, print production, and direct mailing. This campaign resulted in increases in both conference attendance and exhibitor space sales.

"SS'04 was a huge success and we got registrations all the way up to the day we left and on-site."
—Danielle C., Conference Producer



( categories: )

Website Development Samples

Business Sites

Stone & Associates screen shot

Stone & Associates

Implemented Drupal site, designed logo, customized theme, edited contents, supplied photos, for small professional services company.

Family Matters screen shot





Family Matters Game

Set up Drupal site and users, installed modules and theme, then handed off to graphic designer who implemented a great, funky look. Referred developers for further customization.

"Jean is a multi-talented marketer with superb copy writing/editing. As if that weren't enough, she also boasts some very impressive web development skills too." – David Schoenberger, game inventor

Urban Organic

Urban Organic screen shot

Content audit of old site, designed and configured new Drupal site with custom theme, migrated and updated all site content, obtained stock images. Added new features such as weekly produce list update form, order form, and recipe exchange. Trained staff on use of new site.

"I have been waiting YEARS to see this wonderful change! Congratulations!"– Mona H., Urban Organic customer

"Jean was instrumental in creating a new web site for us, which better met our needs. She made the switch between the web sites with no down time for our customer base. She had wonderful suggestions for improvements to our website. She also was available for training all of my staff on the new website she created. Her technical support was wonderful and she was always available to answer all questions."
– Charles Pigott, Owner

Box of Rain screen shot

Box of Rain, LLC

This business development consulting firm uses Drupal to organize site content and control access to each Box of Rain business project. This enables Box of Rain's principals and partners to securely share documents and project information.

In 2009, the site design was updated and content revised to focus on the interactive event business, including implementation of Drupal events module, Twitter feed, and live and archived video streaming.

"I had a look at Box of Rain online and it's really interesting."
– Hugh McGrory, filmmaker

Brooklyn Business Base screen shot

Brooklyn Business Base

Set up Meetup group, created all site content (text and images), customized Meetup page design, developed member communications.

"The website is great. It seems to be a strong foundation for a multitude of activities."
– A. S.

WebHostNY screen shot

WebHostNY.com

Migrated entire site from static pages into the Drupal content management system, updated navigation, edited site, and added new content. (This site is being completely overhauled in 2011.)

"I am really impressed... There is a lot of really good content."
– Alan L., Principal

L&D screen shot

L&D Computer Consulting Corp.

Created site plan, developed all content, implemented template design and integrated Drupal blog theme into established site design. Maintained and updated site and blog as needed while firm was active. Later updated design and content of acquiring firm, Averweb.

"I reviewed the L&D website and was very taken by the sophistication."
– Aileen S.

Nonprofit Sites

Pack & Troop 187 screen shot

Scout Troop & Cub Pack 187

Created entire site in Drupal—selected and customized theme, provided photos and wrote all content. Maintain site as needed with new information and events.

A Network Made in Heaven screen shot

A Networking Event Made in Heaven

Selected template, developed site plan and created all content. Update as needed before and after each new event.

Blogs


Sticks, Rocks, and Dirt

Sticks, Rocks, & Dirt

This personal blog is also developed in Drupal. Sharing nature with kids is one of my passions. New theme installed and customized in 2011.

"This is awesome. I wish I had the time to do something like this... This is great."
– Michelle A.


Coverage Law blog screen shot

We've Got You Covered

Drupal set up, user training and support for corporate blog.

And, of course, the site you are visiting now is also an example of my own work.

Read more about website development services I can provide.

Read more about my website development experience.

( categories: )