Services
I have fun with digital photography, mainly of my children, nature, and city scenes. Here are a few of my pictures. Enjoy!
Reeds in Promised Land State Park in the Poconos region of Pennsylvania. Used in the Sierra Club's Daily Ray of Hope email for April 28, 2008.
Pumpkins in a doorway in Park Slope, Brooklyn. Used in the Sierra Club's Daily Ray of Hope email for December 3, 2008.
Gowanus Canal in Brooklyn.
Late summer rose, Hudson River Park.
Tourists looking at a big crocodile, Mara River, Kenya, August 2001.
Rainbow over Celebrate Brooklyn, Prospect Park, Summer 2009. Used in the Schmap! Guide to New York City.
See more of my photos on Flickr.
I've been supervising the production of printed materials since the late 1980s, during a period of rapid and radical transformation of the printing industry. I can provide all of the following services:
- Obtaining and evaluating competitive cost estimates
- Selecting vendors
- Estimating quantities
- Developing production schedules
- Selecting papers, specifying folding, binding, and special techniques
- Working with printers and lettershops to create materials that meet marketing objectives in the most cost-effective way
I've been involved in creating corporate websites since the mid-1990s – over ten years. I've planned sites, promoted online advertising, developed site content, and more. I have also been an active member of various online communities since the late '90s. Website services I can provide include the following:
- Planning
Evaluation of your existing site, assessment of your goals and needs for your new site, selection of a hosting provider, choice of platform, planning of site structure and navigation, development of RFP.
- Design
Evaluation of your design needs, selection and implementation of appropriate design theme or template, selection and direction of a graphic designer and programmers, procurement of cost-effective, high-quality images, HTML, CSS, and cross-browser design and functionality testing.
- Content
Website copywriting and copyediting, blog writing, researching appropriate content sources, links, news feeds, and other resources, implementation of content management system, streamlining site navigation, user training, site maintenance and updating.
- Promotion
Search engine submission, search engine optimization, links, newsletters, Amazon affiliate program, advertising.
- Performance
Additional features such as members-only areas, e-commerce, photo galleries, and usage statistics are available.
- Choice of Platforms
Depending on your needs and expectations, I can build your site using template-based HTML, or build a custom site using Drupal, a leading open-source content management system that enables you to easily create, update, publish and manage your site's content.
- Web Hosting Services
I work in partnership with WebHostNY, a very affordable and reliable web hosting provider. WebHostNY also offers additional Internet services such as email and e-commerce hosting. I can also work with any other hosting provider you choose.
Learn more about my website development experience.
Visit some of the sites I've developed.
I've been working with graphic designers on virtually every type of marketing piece since the late 1980s. I've hired, managed, and directed designers to create trade show exhibits, event invitations, direct mail, motivational posters, product and service brochures, print and online advertising, recruitment materials, corporate identity, newsletters, and more.
- Newsletters: develop content, write articles, acquire images, design & layout, design direction, list management, printing and mailing
- Websites: develop and organize content, select & implement design themes and templates, write copy, plan navigation, set up site users, research external links, supply images, hire & direct web designers, work with hosting providers and technical staff, plan and write blog posts
- Recruitment: write & produce ads & brochures, develop training materials, give presentations, screen candidates, conduct interviews, hire employees & freelancers, create motivational materials
- General Communications: memos, emails, presentations, proposals, technical tips & documentation, RFPs, and more
I've been writing marketing materials for professional and business audiences since the mid-1980s - that's over 20 years (ouch!) of B2B copywriting experience. I've written just about anything you can think of:
- Corporate Communications:
Newsletters, websites, recruitment ads & brochures, training materials, internal memos, internal emails, presentations, blog posts, technical how-tos, business plans, and more
- Sales Collateral:
Corporate Identity for Consulting Firm
Logo concept and creation, website, and business cards.
Trade Show Exhibit for Financial Publisher
Managed entire project: selected vendors, originated concept, wrote copy, researched stock photography, directed designer, and supervised production.
Energy Trading Software Product Brochure
This piece was produced on an unusually tight schedule: 10 business days.
I received the product information on Thursday, 5/31, sent complete, approved copy and design specs to the agency on Tuesday, 6/5, approved the final layout on Friday, 6/8, and the printed brochures were delivered on Wednesday, 6/13.
"Jean – thanks a lot for the lighting-quick turnaround on this!"
– Brian S., Vice President
Quarterly Newsletter for Energy Software Company
As Managing Editor, researched and wrote articles, commissioned and edited articles by senior management, arranged photography, supervised graphic design and print production.
"The content is very varied and interesting. Our staff will, I am sure, get a lot out of it and it will provide superb marketing collateral. Great job! – Nigel E., Consultant
"Good Read! I enjoyed reading the latest Caminus newletter - well done!
– Amanda V., Consultant
Conference Marketing Brochure for Financial Newsletter Publisher
Concept, copywriting, design supervision, print production, and direct mailing. This campaign resulted in increases in both conference attendance and exhibitor space sales.
"SS'04 was a huge success and we got registrations all the way up to the day we left and on-site."
– Danielle C., Conference Producer
Business Sites
Stone & Associates
Implemented Drupal site, designed logo, customized theme, edited contents, supplied photos, for small professional services company.
Family Matters Game
Set up Drupal site and users, installed modules and theme, then handed off to graphic designer who implemented a great, funky look. Referred developers for further customization.
"Jean is a multi-talented marketer with superb copy writing/editing. As if that weren't enough, she also boasts some very impressive web development skills too." – David Schoenberger, game inventor
Urban Organic
Reviewed old site, configured new Drupal site, transferred and edited all site content. Obtained stock images, added new interactive features such as a customer recipe exchange. Trained staff users on new site.
"I have been waiting YEARS to see this wonderful change! Congratulations!"
– Mona H., Urban Organic customer
"Jean was instrumental in creating a new web site for us, which better met our needs. She made the switch between the web sites with no down time for our customer base. She had wonderful suggestions for improvements to our website. She also was available for training all of my staff on the new website she created. Her technical support was wonderful and she was always available to answer all questions."
– Charles Pigott, Owner
Box of Rain, LLC
This site for a small business development consulting firm uses the Drupal CMS to organize site content and control access to authorized users for each Box of Rain business project. This enables Box of Rain's principals and partners to securely share confidential documents and project information.
In 2009, the site design was updated and content revised to focus on the interactive event business, including implementation of Drupal events module, Twitter feed, and live and archived video streaming.
"I had a look at boxofrain online and its really interesting."
– Hugh McGrory, filmmaker
Brooklyn Business Base
Developed site plan and all content, selected and implemented design template.
"The website is great. It seems to be a strong foundation for a multitude of activities."
– A. S.
WebHostNY.com
Migrated entire site from static pages into the Drupal content management system, updated navigation, edited site, and added new content.
"I am really impressed... There is a lot of really good content."
– Alan L., Principal
L&D Computer Consulting Corp.
Created site plan, developed all content, implemented template design and integrated Drupal blog theme into established site design. Maintained and updated site and blog as needed while firm was active.
"I reviewed the L&D website and was very taken by the sophistication."
– Aileen S.
Nonprofit Sites
Scout Troop & Cub Pack 187
Created entire site in Drupal — selected and customized theme, provided photos and wrote all content. Maintain site as needed with new information and events.
Kids Play Tunes
Designed logo, developed graphics, configured Drupal site, customized theme, wrote all content. Update site for new events and provide event publicity.
A Networking Event Made in Heaven
Selected template, developed site plan and created all content. Update as needed before and after each new event.
Scout Troop & Cub Pack 14
Migrated entire site from static pages into Drupal content management system, updated navigation, edited site, and added some content. Site includes public and members-only areas.
Blogs
Camping Paradise
This personal blog is also developed in Drupal. Sharing nature with kids is one of my passions. An upgrade for this site is planned for 2010.
"This is awesome. I wish I had the time to do something like this... This is great."
– Michelle A.
We've Got You Covered
Drupal set up, user training and support for corporate blog.
The Forever Fish
Set up Drupal site and provide user help/training for this personal blog. Maintain and update site as needed.
And, of course, the site you are visiting now is also a sample of my own work. Read more about website development services I can provide. Read more about my website development experience.
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